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September 2, 2019
By: TOM BRANNA
Fresh for the season, e.l.f. Cosmetics launched its vegan and cruelty-free Jelly Pop Collection, a new watermelon-infused line of color and skin care products that combine the beauty of sheer, subtle color with a unique jelly texture. Inclusive of hydrating products with added skin care benefits to provide a sheer wash of color, dewy skin and a luminous glow, the collection ranges from $5-$15 and is available on elfcosmetics.com, Ulta and Ulta.com. Jelly Pop is the first collection to showcase e.l.f.’s new packaging, according to the company.
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